Introducing Air New Zealand Future Long-Haul Travel Experience
At Formworks, we believe that every journey should be an experience, not just a means of transportation. That’s why we were thrilled to collaborate with the innovative minds at Air New Zealand and ThoughtFull Design, to reimagine the long-haul flying experience, with a specific focus on enhancing comfort, rest, and control for passengers. This a continuation of our partnership that began well over a decade ago with the launch of Air New Zealand’s Skycouch Economy and Spaceseat Premium Economy products.
1 / 13
For the first 18 months of a multi year development programme, Formworks were deeply involved in the exhilarating journey of ideation, prototyping, and testing alongside the Air New Zealand and ThoughtFull design teams. The mission? To delve deep into customer-centric research, identifying pain points and opportunities that would ultimately shape the future of air travel.
One thing became abundantly clear during our collaborative efforts: sleep, rest, and control are the holy grail of long-haul flying. These challenges, while daunting, fueled the collective design teams determination to find innovative solutions that were not only economically viable but also profoundly impactful for passengers.
Throughout this journey, countless ideas were explored, prototypes were crafted, and tests were conducted; always with the customer experience at the forefront of our collective minds. We worked with the team exploring new and innovative concepts across Economy, Premium Economy, Business Premier and Business Premier Luxe. These have all been further developed, tested and refined over a multi year development programme by the Air New Zealand design team; resulting in 3 classes, 7 new products and 5 years of development. Out of this was the birth of the ground breaking product: Skynest™.
“Skynest™ responded to a regularly raised reality; Economy passengers have limited opportunities to improve their experience during the flight within their travel budget. Skynest™ provides an affordable upgrade option for those who need it the most and is central to Air New Zealand’s economy proposition – ‘Cabin of Possibility’; offering our customers more ways to fly than any other airline.” (Air New Zealand)
We are immensely proud of the small role we played at the start of this multi-year development program by Air New Zealand.
