Insights
As designers, we see the world a little differently. We know how to look and ask the right questions to discover new ideas. Central to this is your users, they are at the heart of everything we do. Their connection to your product or experience will be the measure of our success.
Our insights process gives your user a voice throughout development. We adopt methods for extracting genuine, unbiased information and observations from your users. We encase it in ways that shift momentum in your business enabling you to develop informed, innovative products and product strategies.
Methods:
User Interviews
Stakeholder Interviews
Field Research + Observations
Trend Research + Analysis
Competitor Research + Analysis
Journey Mapping
Insight Visualisation
Value Proposition Validation
Concept Validation Testing
Industrial Design
Driven by the strategic groundwork, we develop innovative products that blend seamlessly with users’ habits, lifestyles and workflows. No idea is ever left behind, our goal is to generate as many ideas as possible, across the spectrum of mild to wild to explore the boundaries of possibilities. After bringing everything to the table, we identify a range of concepts to further develop. Collaborating with our client throughout the conceptual phase is critical to selecting the most powerful user-centred product concept.
Focus then turns to fine-tuning the design for reality. Analysing every aspect of the concept, we concentrate on component and assembly details, collaboration with OEM suppliers and partners as well as design for manufacturing (DFM) discussions with manufacturers.
Methods:
Concept Generation & Refinement
Design Language
Hardware Envelope Analysis
Mock-Ups and Prototyping
3D CAD Modelling
Rapid Visualisation
Photo-Realistic Visualisation
Colour/Material/Finish (CMF) Development
Appearance Models
Manufacture Liaison