With over 40 years of combined experience in the industry, our team of designers and engineers have the experience to tackle any project.

We have successfully delivered projects to the aviation, medical, marine, agricultural, military and consumer markets to name a few. From each of these industries, we are able to take our knowledge and use it to overcome issues and constraints across a range of different fields. It is our broad knowledge and experience that will ensure that your product is designed to the highest standard and encompassing all aspects of the design process.

Our team is hand-picked from the best New Zealand has to offer.

Gareth Lauchlan – PDINZ


After Graduating from Massey University School of Design in 1999 with a Bachelor of Industrial Design Gareth worked at Fisher & Paykel with Mechanical Engineers, Production Managers and Designers working as a team to get innovative and design lead projects out into the marketplace.

In 2001 he joined the Formworks design team and has since worked on a variety of products including automotive, aeronautical, packaging, consumer, conceptual, and industrial projects.

Gareth is passionate about the projects that he works on, and the way with which design can improve upon not only the style and functionality of a product but also the way with which they can evoke both emotive and physical reactions from users.

In 2011 Gareth, along with Jamie, took over as a joint owner and Director of Formworks.

In recent years Gareth has been involved with judging of the Best Awards, James Dyson Awards and an active member of DINZ.

Outside of the office, you will generally find Gareth at any one of the numerous BMX tracks around NZ as he competes in the National Series with his kids, or volunteering at the local Waitakere BMX track.

(+64) 022 099 7466

Jamie Booth – PDINZ

Headshots_firstEdit-2Jamie graduated with an honours degree in Industrial Design from Massey University Wellington School of Design.

His professional career began at Tait Radio Communication in 1999. Initially working on a research project identifying styling factors and then as their in-house industrial designer, a role that enabled him to build on the theoretical knowledge he had learnt at university. Jamie was responsible for designing Tait’s mobile, portable and base station product ranges.

In 2004 Jamie moved to Auckland to join the Formworks design team. His work at Formworks has included a wide range of projects, from airline seating, motor-homes, consumer electronics, food packaging, medical, industrial, point of sale products and more.

In 2011 Jamie, along with Gareth, took over as a joint owner and a Director of Formworks.

(+64) 022 099 7467

Alex Huffadine

Headshots_firstEdit-13In 2014 Alex joined the team at Formworks Design, she has worked with clients across a breadth of industries including Airline kiosks, consumer products, packaging, furniture, and graphic design. Alex is passionate about how design has its role in the physical world. She enjoys the porous nature of the Formworks Design environment and finds that her work projects suit her technical skills, innovation, and design style.

Before joining Formworks Design, Alex profession career started with Fisher and Paykel Healthcare where she worked on designing and styling a product within the respiratory acute range. Alex was also a designer with 3i Innovation and St Michel.

Alex holds an Honours degree in Industrial design from the Massey University, Auckland.

On weekends you will find Alex cycling, running and kayaking all over New Zealand.


Jon Parlby

Headshots_firstEdit-10Jon joined us in 2018, having emigrated from the UK. As Senior Designer, he oversees large projects along with new client introductions and project scoping.

Jon comes from a diverse design background having worked on innovative watersports equipment and household appliances through to the newly revealed Dyson Electric Car. His most notable projects have been a series of GPS Tracking Batons designed for non-stop running relays across America.

He gravitates towards front end conceptual design and prototyping. Jon utilises his experience in Design Thinking with new clients helping them to fall in love with the problem rather than the solution.

Outside of work you’ll find Jon in his workshop making furniture or surfing out on the west coast.


Max Betteridge


Max joined Formworks in 2019 coming from a medical device engineering background at Fisher & Paykel Healthcare, designing masks for sleep apnoea therapy. Having completed a Product Development Engineering degree at Massey University in Palmerston North, he has a technical background but also has a passion for design and finds a good balance in his role at Formworks.

His varied work history has included computer coding for agricultural simulations, cryogenic testing of superconductors, process improvements for reaction injection and rotational moulding, and wristwatch and motorcycle design. Through these experiences he has picked up skills in complex surface modelling, CNC machining, prototype tool making, and injection moulding.

After-hours you will find Max in his garage, designing and modifying motorcycles or tending to his 1936 Austin Seven.


Will Cook


Hailing from Bedfordshire in the UK, Will moved to New Zealand in 2013 and one year later enrolled in a Bachelor of Design (Hons) in Industrial Design at Massey University in Wellington. There, his passion for design grew. Now, recently graduated with First Class Honours, Will brings fresh ideas and perspectives to the Formworks team.

On the weekends you might find Will working on personal design projects or playing a round of golf. Being English – Will is a big football fan and has been known to get up in the early hours of the morning to watch a game.

Will has a huge passion for taking care of a design’s aesthetics and form language to increase it’s desirability and function. However, he is not afraid to get stuck into physical prototyping and is a skilled model-maker. He also takes a keen interest in Design Thinking strategies and Human Centred Design methodologies.

His Honours project from Massey University won the Core77 Design Award 2019 for the Furniture and Lighting Student category. He designed a portable furniture system with click together joinery.


Nick Eaton



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