Welcome to the Team

Our team has expanded to bring on board the best design talent we could find.

Jon Parlby – After immigrating from the UK, Jon joined the team at the end of 2018. As one of our Senior Designers, he oversees large projects along with new client introductions and project scoping.

Jon comes from a diverse design background having worked on innovative watersports equipment and household appliances through to the newly revealed Dyson Electric Car. His most notable projects have been a series of GPS Tracking Batons designed for non-stop running relays across America.

He gravitates towards front end conceptual design and prototyping. Jon utilises his experience in Design Thinking with new clients helping them to fall in love with the problem rather than the solution.

Outside of work you’ll find Jon in his workshop making furniture or surfing out on the west coast.


Max BetteridgeMax Betteridge – Max joined Formworks in 2019 coming from a medical device engineering background at Fisher & Paykel Healthcare, designing masks for sleep apnoea therapy. Having completed a Product Development Engineering degree at Massey University in Palmerston North, he has a technical background but also has a passion for design and finds a good balance in his role at Formworks.

His varied work history has included computer coding for agricultural simulations, cryogenic testing of superconductors, process improvements for reaction injection and rotational moulding, and wristwatch and motorcycle design. Through these experiences, he has picked up skills in complex surface modelling, CNC machining, prototype tool making, and injection moulding.

After-hours you will find Max in his garage, designing and modifying motorcycles or tending to his 1936 Austin Seven.


Will Cook – Hailing from Bedfordshire in the UK, Will moved to New Zealand in 2013 and one year later enrolled in a Bachelor of Design (Hons) in Industrial Design at Massey University in Wellington. There, his passion for design grew. Now, recently graduated with First Class Honours, Will brings fresh ideas and perspectives to the Formworks team.

On the weekends you might find Will working on personal design projects or playing a round of golf. Being English – Will is a big football fan and has been known to get up in the early hours of the morning to watch a game.

Will has a huge passion for taking care of a design’s aesthetics and form language to increase it’s desirability and function. However, he is not afraid to get stuck into physical prototyping and is a skilled model-maker. He also takes a keen interest in Design Thinking strategies and Human Centred Design methodologies.

His Honours project from Massey University recently won the Core77 Design Award 2019 for the Furniture and Lighting Student category. He designed a portable furniture system with click together joinery.

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