42 Below | DFS

42 Below identified that in order to educate new arrivals to NZ, and create a greater brand presence for showcasing the various flavours of Vodka on offer, a merchandising stand was required at the Auckland International Airport. Our team of designers worked with 42 Below to create a bespoke stand which maximised brand exposure in a small area of the DFS Galleria, without cluttering the aisles and creating a blockage for other patrons within the store.