Client
Project

Phitek Systems
ANR Earbuds

The brief for this project was to design an earbud that made use of Phitek Systems world leading noise cancellation technology.

The design aesthetics of the earbud needed to tie in with the Apple iPod while retaining a point of difference to highlight the technology inside. The design was developed within tight constraints on ergonomics, special spatial volumes for optimum noise reproduction, and assembly and production considerations. Through CAD modelling and consultation with Phitek, Formworks were able to quickly establish the dimensional constraints and component placement to create a series of designs that adhered to all aspects of the brief.