Client
Project

Bare.PR
Electrolux, Vac from the Sea

Electrolux vision is to produce vacs made from 100% recycled material. But there is a shortage of high-quality post consumer plastic on land. At the same time there are gigantic patches of plastic debris in our oceans. When Electrolux launched a new line of vacuum cleaners made from 70% recycled plastic – Green Range – this paradox was addressed.

The Vac from the Sea project challenges companies to raise awareness of rubbish in the ocean by re-cladding a vacuum in debris found on the beach.